Some colours don’t compete — they complement. The Ice Blue Element Tee works in the background of your wardrobe and the foreground of every room you walk into. The tonal puff vertical brand mark sits on the right seam; a muted back logo completes the picture. At 180–200 GSM mercerised cotton, it’s built for the Indian climate — cool enough for summer, structured enough for year-round wear. Discreet luxury, maximum versatility.

Frequently Asked Questions

Who is this tee designed for?

The Ice Blue Element Tee is designed for Indian youth aged 13–30 — teens and Gen Z who appreciate subtle, discreet branding over loud logos. The tonal puff print is a signature detail that rewards those who look closely, making it a favourite for those who know.

What makes the puff print branding special?

The vertical brand mark is printed in tonal puff — same colour as the fabric, raised in texture. It creates a tactile, dimensional effect that’s visible in certain light and felt to the touch. It’s the opposite of flashy — it’s for those who prefer their style to speak quietly.

What size should a teenager or college student wear?

For Indian teens aged 13–17, size 33 or 35 typically works well. College students (18–22) usually fit 35 or 37. Our sizing is based on chest measurements in inches — refer to our size guide for exact fit recommendations.

Is the fit designed for Indian body proportions?

Yes. 13THIRTY sizes are built specifically for Indian body types across sizes 33 to 41 (chest in inches). The fit accounts for typical Indian shoulder width, chest, and torso length — not adapted from international templates.

Can I wear this for travel, office, and daily use?

Absolutely. The ice blue colour and minimal design make it one of the most versatile pieces in the 13THIRTY lineup. It transitions effortlessly from a morning commute to a casual office setting to an evening outing — without looking like you tried too hard.

100% Mercerised Cotton — Combed, treated under tension for a silkier hand-feel, stronger fibre, and colour that doesn't fade.

Zero Fuzz — Mercerisation removes surface fibres that cause pilling, so the fabric stays smooth wash after wash.

Engineered for Strength — The process increases tensile strength, meaning the tee holds its shape and structure over time.

Rich Color Lock — Dye penetrates deeper into mercerised fibres, giving richer, longer-lasting colour with every wash.