The 13Thirty Edit – Premium Cotton Insights
Cotton and Mercerised Cotton
Mercerised cotton is natural cotton treated with sodium hydroxide under tension, making it up to 20 to 25% stronger, more colourfast and less prone to shrinking. What that means for...
Cotton and Mercerised Cotton
Mercerised cotton is natural cotton treated with sodium hydroxide under tension, making it up to 20 to 25% stronger, more colourfast and less prone to shrinking. What that means for...
Why Do Some T-Shirts Feel Hot in Indian Weather?
T-shirts feel hot when dense knits, excessive GSM, polyester blends and tight Western cuts stop sweat evaporating. What to look for instead: breathable mercerised cotton around 180 to 200 GSM,...
Why Do Some T-Shirts Feel Hot in Indian Weather?
T-shirts feel hot when dense knits, excessive GSM, polyester blends and tight Western cuts stop sweat evaporating. What to look for instead: breathable mercerised cotton around 180 to 200 GSM,...
Why Heavy GSM ≠ Better Quality (Especially in I...
GSM measures weight and nothing else, not softness, breathability, fibre strength or construction. Why heavyweight tees became a marketing shortcut in India, the comfort paradox in humidity, and the four...
Why Heavy GSM ≠ Better Quality (Especially in I...
GSM measures weight and nothing else, not softness, breathability, fibre strength or construction. Why heavyweight tees became a marketing shortcut in India, the comfort paradox in humidity, and the four...
Durability and Longevity: Why Premium Cotton La...
Why premium cotton costs less over time. A 800 rupee tee lasting 12 months against a 2,000 rupee tee lasting 36 months, plus how colour retention, shape recovery and wrinkle...
Durability and Longevity: Why Premium Cotton La...
Why premium cotton costs less over time. A 800 rupee tee lasting 12 months against a 2,000 rupee tee lasting 36 months, plus how colour retention, shape recovery and wrinkle...
Understanding Premium Cotton Types: Pima, Egypt...
Pima, Egyptian, Supima and organic cotton compared: where each is grown, how staple length differs, what Supima certification actually guarantees, and which to choose depending on whether you are buying...
Understanding Premium Cotton Types: Pima, Egypt...
Pima, Egyptian, Supima and organic cotton compared: where each is grown, how staple length differs, what Supima certification actually guarantees, and which to choose depending on whether you are buying...
Why Fabric Quality Matters for Your Perfect T-S...
Cotton quality starts at fibre length. Short-staple runs 25mm or less, while extra-long staple reaches 35mm and above and makes up under 3% of world production. That difference shows up...
Why Fabric Quality Matters for Your Perfect T-S...
Cotton quality starts at fibre length. Short-staple runs 25mm or less, while extra-long staple reaches 35mm and above and makes up under 3% of world production. That difference shows up...