{"title":"STUDIO LINE","description":"\u003cp\u003eWhat does luxury feel like when it whispers instead of shouts? The 13THIRTY Studio Line answers that question. Each piece in this collection is crafted from 100% mercerised cotton and finished with a signature tonal puff print — a raised, tactile branding technique that adds dimension through texture, not colour. At 160–200 GSM, these tees are built for longevity, shape retention, and all-day comfort. Designed for the discerning dresser who values craft over logos. Made in India, built for the world.\u003c\/p\u003e","products":[{"product_id":"black-impact-puff-tee","title":"Black Impact Tee | 100% Mercerised Cotton | 160-180 GSM","description":"\u003cp\u003eElevate your wardrobe with a piece that redefines understated luxury. The vertical 13thirty signature rises from the obsidian canvas in dimensional puff print, creating a tactile experience that's felt as much as it's seen. The tonal-on-tonal aesthetic delivers maximum impact through texture, not colour.\u003c\/p\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003ch3\u003eWho is this tee designed for?\u003c\/h3\u003e\u003cp\u003eThe Black Impact Tee is designed for those who appreciate premium basics done right. The tonal puff print branding is a signature detail that sets it apart — understated for those who know, distinctive for those who look closer.\u003c\/p\u003e\u003ch3\u003eHow do I find my size?\u003c\/h3\u003e\u003cp\u003eOur sizing is based on chest measurements in inches across sizes 33 to 41. Refer to our size guide for exact fit recommendations. If you're between sizes, we recommend sizing up for a relaxed fit.\u003c\/p\u003e\u003ch3\u003eIs the fit designed for Indian body proportions?\u003c\/h3\u003e\u003cp\u003eYes. 13THIRTY sizes are built specifically for Indian body types across sizes 33 to 41 (chest in inches). The fit accounts for typical Indian shoulder width, chest, and torso length — not adapted from international templates.\u003c\/p\u003e\u003ch3\u003eWhat is the difference between 160–180 GSM and heavier tees?\u003c\/h3\u003e\u003cp\u003eAt 160–180 GSM, the Black Impact Tee is slightly lighter than our 180–200 GSM pieces — making it ideal for warmer Indian weather while still feeling substantial and premium. It drapes well, doesn't cling, and is comfortable for all-day wear across seasons.\u003c\/p\u003e\u003ch3\u003eHow should I care for this tee?\u003c\/h3\u003e\u003cp\u003eMachine wash cold, inside out. Do not tumble dry. Iron on low heat if needed. Mercerised cotton gets softer and more lustrous with every wash when cared for correctly.\u003c\/p\u003e","brand":"13THIRTY","offers":[{"title":"33","offer_id":45255957872812,"sku":"13T-TS-020-BLK-33","price":3999.0,"currency_code":"INR","in_stock":true},{"title":"35","offer_id":45255957905580,"sku":"13T-TS-020-BLK-35","price":3999.0,"currency_code":"INR","in_stock":true},{"title":"37","offer_id":45255957938348,"sku":"13T-TS-020-BLK-37","price":3999.0,"currency_code":"INR","in_stock":true},{"title":"39","offer_id":45255957971116,"sku":"13T-TS-020-BLK-39","price":3999.0,"currency_code":"INR","in_stock":true},{"title":"41","offer_id":45255958003884,"sku":"13T-TS-020-BLK-41","price":3999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3752\/5932\/files\/13thirty-black-impact-tee-FRONT-1.png?v=1779212021"},{"product_id":"navy-legacy-tee-puff-print-mercerised-cotton-studio-line-13thirty","title":"Navy Legacy Tee | First Layer | 100% Mercerised Cotton | 180-200 GSM","description":"\u003cp\u003eThe Navy Legacy Tee is built for those who understand that the best pieces don't shout. A deep navy base — one of the most universally flattering colours for Indian skin tones — carries the vertical 13THIRTY signature in tonal puff print. Raised texture, same colour, zero noise. At 180–200 GSM, it's substantial enough to hold its shape through long days and longer commutes. First layer. Last choice you'll second-guess.\u003c\/p\u003e\u003cp\u003eWhether styled for smart casual office wear, travel, or refined daily dressing, this luxury crew neck t-shirt offers versatility, durability, and timeless appeal.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003ch3\u003eWho is this tee designed for?\u003c\/h3\u003e\u003cp\u003eThe Navy Legacy Tee is designed for Indian youth aged 13–30 — teens and Gen Z who want a classic, versatile navy tee with a premium edge. Navy is one of the most universally flattering colours for Indian skin tones, and the tonal puff print keeps it from being just another plain tee.\u003c\/p\u003e\u003ch3\u003eWhat size should a teenager or college student wear?\u003c\/h3\u003e\u003cp\u003eFor Indian teens aged 13–17, size 33 or 35 typically works well. College students (18–22) usually fit 35 or 37. Our sizing is based on chest measurements in inches — refer to our size guide for exact fit recommendations.\u003c\/p\u003e\u003ch3\u003eIs the fit designed for Indian body proportions?\u003c\/h3\u003e\u003cp\u003eYes. 13THIRTY sizes are built specifically for Indian body types across sizes 33 to 41 (chest in inches). The fit accounts for typical Indian shoulder width, chest, and torso length — not adapted from international templates.\u003c\/p\u003e\u003ch3\u003eWhy is navy a great colour for Indian skin tones?\u003c\/h3\u003e\u003cp\u003eNavy is one of the most flattering colours across all Indian skin tones — it complements both warm and cool undertones. It's also incredibly versatile: it pairs with white, beige, grey, olive, and even other shades of blue. A navy tee is a wardrobe investment that never goes out of style.\u003c\/p\u003e\u003ch3\u003eCan I wear this for office, travel, and daily use?\u003c\/h3\u003e\u003cp\u003eAbsolutely. The navy colour and minimal tonal branding make it appropriate for all three. Pair with chinos for smart-casual, cargo pants for a streetwear look, or joggers for a relaxed travel fit. The 180–200 GSM fabric is substantial enough to look polished without being heavy.\u003c\/p\u003e","brand":"13THIRTY","offers":[{"title":"33","offer_id":45262228816044,"sku":"13T-TS-020-NVY","price":3999.0,"currency_code":"INR","in_stock":true},{"title":"35","offer_id":45262228848812,"sku":"13T-TS-020-NVY","price":3999.0,"currency_code":"INR","in_stock":true},{"title":"37","offer_id":45262228881580,"sku":"13T-TS-020-NVY","price":3999.0,"currency_code":"INR","in_stock":true},{"title":"39","offer_id":45262228914348,"sku":"13T-TS-020-NVY","price":3999.0,"currency_code":"INR","in_stock":true},{"title":"41","offer_id":45262228947116,"sku":"13T-TS-020-NVY","price":3999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3752\/5932\/files\/13thirty-navy-legacy-tee-front-1.png?v=1779209713"},{"product_id":"beige-signal-tee-mercerised-cotton-13thirty","title":"Beige Signal Tee | 100% Mercerised Cotton | 180-200 GSM","description":"\u003cp\u003eDiscover the lighter side of luxury with our Beige Signal Tee — where creamy sophistication meets dimensional artistry. The vertical 13thirty signature emerges in tonal puff print, creating an ethereal play of light and shadow that shifts with every movement.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eWho is this tee designed for?\u003c\/h3\u003e\n\u003cp\u003eThe Beige Signal Tee is designed for Indian youth aged 13–30 — teens and Gen Z who love earth tones and understated luxury. Beige is a Gen Z wardrobe staple, and the tonal puff print keeps it interesting without being loud.\u003c\/p\u003e\n\u003ch3\u003eWhat is tonal puff print and why does it look premium?\u003c\/h3\u003e\n\u003cp\u003eTonal puff print means the branding is printed in the same colour as the fabric but raised in texture — creating a 3D, dimensional effect. It catches light differently as you move, making the logo visible in certain angles and invisible in others. It's the definition of quiet luxury.\u003c\/p\u003e\n\u003ch3\u003eWhat size should a teenager or college student wear?\u003c\/h3\u003e\n\u003cp\u003eFor Indian teens aged 13–17, size 33 or 35 typically works well. College students (18–22) usually fit 35 or 37. Our sizing is based on chest measurements in inches — refer to our size guide for exact fit recommendations.\u003c\/p\u003e\n\u003ch3\u003eIs the fit designed for Indian body proportions?\u003c\/h3\u003e\n\u003cp\u003eYes. 13THIRTY sizes are built specifically for Indian body types across sizes 33 to 41 (chest in inches). The fit accounts for typical Indian shoulder width, chest, and torso length — not adapted from international templates.\u003c\/p\u003e\n\u003ch3\u003eHow do I style a beige tee for a Gen Z look?\u003c\/h3\u003e\n\u003cp\u003eBeige is one of the most versatile neutrals in a Gen Z wardrobe. Pair the Beige Signal Tee with olive or black cargo pants and white sneakers for a streetwear look, or with straight-fit jeans and loafers for a smart-casual outfit. Layer under an open overshirt for added dimension.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"13THIRTY","offers":[{"title":"33","offer_id":45262244937900,"sku":"13T-TS-020-MNB","price":3999.0,"currency_code":"INR","in_stock":true},{"title":"35","offer_id":45262244970668,"sku":"13T-TS-020-MNB","price":3999.0,"currency_code":"INR","in_stock":true},{"title":"37","offer_id":45262245003436,"sku":"13T-TS-020-MNB","price":3999.0,"currency_code":"INR","in_stock":true},{"title":"39","offer_id":45262245036204,"sku":"13T-TS-020-MNB","price":3999.0,"currency_code":"INR","in_stock":true},{"title":"41","offer_id":45262245068972,"sku":"13T-TS-020-MNB","price":3999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3752\/5932\/files\/13thirty-beige-signal-tee-front-1.png?v=1779213705"},{"product_id":"ice-blue-element-tee-puff-print-mercerised-cotton-studio-line-13thirty","title":"Ice Blue Element Tee  | 100% Mercerised Cotton | 180-200 GSM","description":"\u003cp\u003eSome colours don’t compete — they complement. The Ice Blue Element Tee works in the background of your wardrobe and the foreground of every room you walk into. The tonal puff vertical brand mark sits on the right seam; a muted back logo completes the picture. At 180–200 GSM mercerised cotton, it’s built for the Indian climate — cool enough for summer, structured enough for year-round wear. Discreet luxury, maximum versatility.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003ch3\u003eWho is this tee designed for?\u003c\/h3\u003e\u003cp\u003eThe Ice Blue Element Tee is designed for Indian youth aged 13–30 — teens and Gen Z who appreciate subtle, discreet branding over loud logos. The tonal puff print is a signature detail that rewards those who look closely, making it a favourite for those who know.\u003c\/p\u003e\u003ch3\u003eWhat makes the puff print branding special?\u003c\/h3\u003e\u003cp\u003eThe vertical brand mark is printed in tonal puff — same colour as the fabric, raised in texture. It creates a tactile, dimensional effect that’s visible in certain light and felt to the touch. It’s the opposite of flashy — it’s for those who prefer their style to speak quietly.\u003c\/p\u003e\u003ch3\u003eWhat size should a teenager or college student wear?\u003c\/h3\u003e\u003cp\u003eFor Indian teens aged 13–17, size 33 or 35 typically works well. College students (18–22) usually fit 35 or 37. Our sizing is based on chest measurements in inches — refer to our size guide for exact fit recommendations.\u003c\/p\u003e\u003ch3\u003eIs the fit designed for Indian body proportions?\u003c\/h3\u003e\u003cp\u003eYes. 13THIRTY sizes are built specifically for Indian body types across sizes 33 to 41 (chest in inches). The fit accounts for typical Indian shoulder width, chest, and torso length — not adapted from international templates.\u003c\/p\u003e\u003ch3\u003eCan I wear this for travel, office, and daily use?\u003c\/h3\u003e\u003cp\u003eAbsolutely. The ice blue colour and minimal design make it one of the most versatile pieces in the 13THIRTY lineup. It transitions effortlessly from a morning commute to a casual office setting to an evening outing — without looking like you tried too hard.\u003c\/p\u003e","brand":"13THIRTY","offers":[{"title":"33","offer_id":45357235568812,"sku":"13T-TS-020-SBL","price":3999.0,"currency_code":"INR","in_stock":true},{"title":"35","offer_id":45357235601580,"sku":"13T-TS-020-SBL","price":3999.0,"currency_code":"INR","in_stock":true},{"title":"37","offer_id":45357235634348,"sku":"13T-TS-020-SBL","price":3999.0,"currency_code":"INR","in_stock":true},{"title":"39","offer_id":45357235667116,"sku":"13T-TS-020-SBL","price":3999.0,"currency_code":"INR","in_stock":true},{"title":"41","offer_id":45357235699884,"sku":"13T-TS-020-SBL","price":3999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3752\/5932\/files\/13thirty-ice-blue-element-tee-FRONT_-1.png?v=1779210858"}],"url":"https:\/\/13thirtystudios.com\/collections\/studio-line.oembed","provider":"13thirtystudios","version":"1.0","type":"link"}