{"title":"ESSENTIALS","description":"\u003cp\u003eLooking for premium cotton t-shirts that hold their shape and elevate everyday dressing? The 13THIRTY Essentials collection is built for exactly that. Each piece is crafted from 100% mercerised cotton at 180–200 GSM — a fabric known for its silk-like sheen, superior colour retention, and lasting fit. Finished with signature minimalist embroidery, these are the basics your wardrobe has been waiting for. Designed in India, for Indian body types.\u003c\/p\u003e","products":[{"product_id":"white-mark-tee-mercerised-cotton-essentials-13thirty","title":"White Mark Tee | 100% Mercerised Cotton | 180-200 GSM","description":"\u003cp\u003eThe White Mark Tee is where restraint becomes a statement. A clean white canvas in 100% mercerised cotton — 180–200 GSM — carries a single detail: a scarlet embroidered 13THIRTY logo, precisely placed. No graphics. No excess. Just the mark. It’s the tee you reach for when everything else feels like too much. A wardrobe essential that earns its place every single day.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003ch3\u003eWhat age group is this t-shirt designed for?\u003c\/h3\u003e\u003cp\u003eThe White Mark Tee is designed for Indian youth aged 13 to 30 years — from teens in school to young adults in college and beyond. The fit and proportions are specifically tailored for Indian body types across this age range.\u003c\/p\u003e\u003ch3\u003eWhat size should a 15-year-old Indian boy or girl wear?\u003c\/h3\u003e\u003cp\u003eFor most 13–17 year olds, we recommend starting with size 33 or 35. Our sizing is based on chest measurements in inches, so check our size guide for the most accurate fit. Teens with a lean build typically fit 33–35, while those with a broader frame may prefer 37.\u003c\/p\u003e\u003ch3\u003eIs this t-shirt good for college students and Gen Z?\u003c\/h3\u003e\u003cp\u003eAbsolutely. The White Mark Tee is a Gen Z essential — clean, minimal, and versatile enough to style with baggy jeans, cargo pants, or layered under an open shirt. The scarlet embroidered logo keeps it understated yet distinctive.\u003c\/p\u003e\u003ch3\u003eHow does 13THIRTY sizing compare to standard Indian sizes?\u003c\/h3\u003e\u003cp\u003e13THIRTY uses chest measurements in inches (33, 35, 37, 39, 41) rather than generic S\/M\/L labels. This gives you a more precise fit designed specifically for Indian body proportions. Size 35 roughly corresponds to a standard Indian M, and 37 to a standard L.\u003c\/p\u003e\u003ch3\u003eWhat is the fabric quality of this tee?\u003c\/h3\u003e\u003cp\u003eThis tee is made from 100% Mercerised Cotton at 180–200 GSM — a premium fabric that is softer, shinier, and more durable than regular cotton. It holds colour better and feels luxurious against the skin, making it ideal for everyday wear and special occasions alike.\u003c\/p\u003e\u003ch3\u003eIs this suitable as a gift for a teenager or young adult?\u003c\/h3\u003e\u003cp\u003eYes — the White Mark Tee makes an excellent gift for teens and young adults who appreciate clean, premium fashion. It’s a wardrobe staple that works across casual, smart-casual, and streetwear styles.\u003c\/p\u003e","brand":"13THIRTY","offers":[{"title":"33","offer_id":45357236453548,"sku":"13T-TS-010-WHT","price":3699.0,"currency_code":"INR","in_stock":true},{"title":"35","offer_id":45357236486316,"sku":"13T-TS-010-WHT","price":3699.0,"currency_code":"INR","in_stock":true},{"title":"37","offer_id":45357236519084,"sku":"13T-TS-010-WHT","price":3699.0,"currency_code":"INR","in_stock":true},{"title":"39","offer_id":45357236551852,"sku":"13T-TS-010-WHT","price":3699.0,"currency_code":"INR","in_stock":true},{"title":"41","offer_id":45357236584620,"sku":"13T-TS-010-WHT","price":3699.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3752\/5932\/files\/13thirty-white-mark-tee-front-1.png?v=1779211300"},{"product_id":"beige-mark-tee-mercerised-cotton-essentials-13thirty","title":"Beige Mark Tee | 100% Mercerised Cotton | 180-200 GSM","description":"\u003cp\u003eSome tees announce themselves. The Beige Mark Tee simply arrives — and the room notices.\u003c\/p\u003e\u003cp\u003eA warm, versatile beige in 100% mercerised cotton carries a single, precisely placed black embroidered 13THIRTY mark. No excess. No noise. Just the quiet confidence of a piece that knows exactly what it is.\u003c\/p\u003e\u003cp\u003eThe mercerised finish gives the fabric a natural lustre that deepens with every wash — this is a tee that gets better over time, not worse.\u003c\/p\u003e\u003ch2\u003eThe Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e100% mercerised cotton — 180–200 GSM\u003c\/li\u003e\n\u003cli\u003eBlack flat embroidered 13THIRTY logo\u003c\/li\u003e\n\u003cli\u003eWarm beige — universally flattering on Indian skin tones\u003c\/li\u003e\n\u003cli\u003eTailored for Indian body proportions — sizes 33 to 41\u003c\/li\u003e\n\u003cli\u003eShape-retaining construction — holds its form wash after wash\u003c\/li\u003e\n\u003cli\u003ePart of the 13THIRTY Essentials line\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Wear It\u003c\/h2\u003e\u003cp\u003eTuck into straight-cut trousers for a clean, minimal look. Layer under an open overshirt. Wear alone — it's enough.\u003c\/p\u003e","brand":"13THIRTY","offers":[{"title":"33","offer_id":45357324828844,"sku":"13T-TS-010-MNB","price":3699.0,"currency_code":"INR","in_stock":true},{"title":"35","offer_id":45357324861612,"sku":"13T-TS-010-MNB","price":3699.0,"currency_code":"INR","in_stock":true},{"title":"37","offer_id":45357324894380,"sku":"13T-TS-010-MNB","price":3699.0,"currency_code":"INR","in_stock":true},{"title":"39","offer_id":45357324927148,"sku":"13T-TS-010-MNB","price":3699.0,"currency_code":"INR","in_stock":true},{"title":"41","offer_id":45357324959916,"sku":"13T-TS-010-MNB","price":3699.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3752\/5932\/files\/beige_mark_tee_new.png?v=1779613984"},{"product_id":"ice-blue-mark-tee-mercerised-cotton-essentials-13thirty","title":"Ice Blue Mark Tee | 100% Mercerised Cotton | 180-200 GSM","description":"\u003cp\u003eCool without trying. The Ice Blue Mark Tee is the piece you reach for when everything else feels like too much.\u003c\/p\u003e\u003cp\u003eA refined ice blue in 100% mercerised cotton — 180–200 GSM — finished with a precise white flat-embroidered 13THIRTY mark. The tone sits effortlessly against Indian skin, neither too stark nor too muted. Just right.\u003c\/p\u003e\u003cp\u003eMercerised cotton means the fabric holds its colour, its shape, and its softness — wash after wash, wear after wear.\u003c\/p\u003e\u003ch2\u003eThe Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e100% mercerised cotton — 180–200 GSM\u003c\/li\u003e\n\u003cli\u003eWhite flat embroidered 13THIRTY logo\u003c\/li\u003e\n\u003cli\u003eIce blue — cool, versatile, season-agnostic\u003c\/li\u003e\n\u003cli\u003eTailored for Indian body proportions — sizes 33 to 41\u003c\/li\u003e\n\u003cli\u003eShape-retaining construction — holds its form wash after wash\u003c\/li\u003e\n\u003cli\u003ePart of the 13THIRTY Essentials line\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Wear It\u003c\/h2\u003e\u003cp\u003ePair with white or navy trousers for a tonal minimal look. Works equally well tucked or untucked. A summer wardrobe essential that earns its place year-round.\u003c\/p\u003e","brand":"13THIRTY","offers":[{"title":"33","offer_id":45357419659436,"sku":"13T-TS-010-SBL","price":3699.0,"currency_code":"INR","in_stock":true},{"title":"35","offer_id":45357419692204,"sku":"13T-TS-010-SBL","price":3699.0,"currency_code":"INR","in_stock":true},{"title":"37","offer_id":45357419724972,"sku":"13T-TS-010-SBL","price":3699.0,"currency_code":"INR","in_stock":true},{"title":"39","offer_id":45357419757740,"sku":"13T-TS-010-SBL","price":3699.0,"currency_code":"INR","in_stock":true},{"title":"41","offer_id":45357419790508,"sku":"13T-TS-010-SBL","price":3699.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3752\/5932\/files\/13thirty-ice-blue-tee-front-1.png?v=1779210397"}],"url":"https:\/\/13thirtystudios.com\/collections\/essentials.oembed","provider":"13thirtystudios","version":"1.0","type":"link"}